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Things to do in Matsuyama & Imabari

Matsuyama and Imabari are vibrant cities in Ehime Prefecture, Shikoku, Japan. Matsuyama is home to one of Japan's oldest hot springs, Dogo Onsen, and the majestic Matsuyama Castle, offering panoramic city views. The city also celebrates the famous poet Masaoka Shiki with a dedicated museum. Imabari, a port city, is renowned for its quality towels and Shimanami Kaido, a spectacular bicycle route that traverses islands across beautiful bridges. It also houses Towel Museum Ichihiro, the world's first towel museum. Both cities are part of the Shikoku Pilgrimage, encompassing 88 Buddhist temples. With a mix of relaxation at onsen, cultural insights, and outdoor adventures, Matsuyama and Imabari offer unique experiences of Japan's traditions and nature.

 

EXPERIENCES

A range of thrilling experiences handpicked by our experts. Don’t see one that’s just right for you? No problem. Our local insiders will create precisely what you want.

Matsuyama Castle

Explore the impressive Matsuyama Castle, one of Japan's most well-preserved feudal castles, on an exclusive guided tour. Ascend to the castle's main keep, which offers stunning panoramic views of the city and surrounding landscape, and delve into its rich history with insights from your expert guide. Enhance your experience with a traditional tea ceremony at the castle's elegant tea house.

Pilgrimage Tour

Embark on a private guided tour of the Shikoku 88 Temple Route, a revered pilgrimage circuit that includes several sacred temples in and around Matsuyama. Visit iconic temples such as Ishite-ji, Taisan-ji, and Joruri-ji, and learn about the spiritual and historical significance of each site from your knowledgeable guide. Customize your itinerary to include a luxury temple stay or a traditional Buddhist meal at a local temple.

Textile Workshop

Discover the ancient art of Iyo Kasuri, a traditional Japanese textile dyeing technique native to Ehime Prefecture. Participate in a private workshop led by a master craftsman, learning the intricate process of creating beautiful, indigo-dyed fabrics. Design your own unique piece to take home as a treasured souvenir.

Cycling Tour

Experience the exhilarating Shimanami Kaido Expressway on a customized cycling tour and explore the stunning islands of the Seto Inland Sea. Pedal along this scenic route, stopping at picturesque locations to admire the breathtaking coastal views. Don't miss the impressive Kurushima Kaikyo Bridge, the world's longest suspension bridge system, which spans over 4 kilometres and is part of the Shimanami Kaido bridge network connecting the islands.

Towel Museum

Immerse yourself in the world of Japanese towels at the Imabari Towel Museum, located in Imabari City. Imabari is famous for its high-quality towels, and the museum showcases the history and production process of these towels. Browse the extensive collection of unique and creative towel designs, and participate in interactive workshops to create your own towel souvenirs.

Oyamazumi Shrine

Visit Oyamazumi Shrine, an ancient Shinto shrine on Omishima Island, dedicated to the gods of the sea and mountains. Surrounded by lush greenery, the shrine complex features a sacred camphor tree believed to be over 2,600 years old. Explore the on-site treasure hall, which houses an impressive collection of ancient weapons, armor, and other artifacts, including several National Treasures of Japan.

Grid View

List View

AUTUMN COLOURS OF NORTHERN JAPAN
Japan

This 14-day cultural journey through northern Japan explores autumn landscapes, samurai towns, hot springs, and local cuisine. Travel from Tokyo to Aizu, Kakunodate, Oirase, and Hirosaki, with scenic walks, castle visits, sake tastings, and onsen stays. Ideal for travellers seeking Japan's seasonal beauty and cultural richness at a relaxed pace.

Interest

Wellbeing & Yoga, AONB

Destination

Japan

Tour Style

PRIVATE

Duration

14 days

Price For Person

From £13,965

Tailor-made

14 days from

£13,965

Without Flights
Duration

14 days

Price For Person

From £13,965

CLASSIC JAPAN EXPLORER
Japan

Discover the country of Japan’s timeless culture, artistic landscapes, and culinary delights on a 14-day journey through Tokyo, Kaga Onsen, Kyoto, Nara, Naoshima, and Osaka. From temples and tea houses to art islands and street food, this luxury holiday blends tradition, modern design, and immersive local experiences across Japan’s most iconic regions. The itinerary features a full day tour of key cities and cultural sites, ensuring a comprehensive exploration of Japan’s highlights.

Interest

Heritage, People & Culture

Destination

Japan

Tour Style

PRIVATE

Duration

14 days

Price For Person

From £11,965

Tailor-made

14 days from

£11,965

Without Flights
Duration

14 days

Price For Person

From £11,965

CULTURAL CAPITALS OF EAST ASIA
China, Japan, South Korea

Discover the heart of Asia on a 11-days luxury tour of Tokyo, Seoul and Beijing. Experience ancient traditions, modern wonders and culinary delights in three of the world’s most dynamic capitals, all with first class accommodations and private tours. Intercity flights between Tokyo, Seoul, and Beijing are arranged for a seamless travel experience. The cost of the tour can be customized based on your preferences and may include or exclude certain options.

Interest

People & Culture

Destination

China, Japan, South Korea

Tour Style

PRIVATE

Duration

11 days

Price For Person

From £12,565

Tailor-made

11 days from

£12,565

Without Flights
Duration

11 days

Price For Person

From £12,565

DISCOVER JAPAN
Japan

Discover Japan in 14 days, touring Tokyo's skyscrapers, Takayama's charm, Hiroshima's Peace Park, and Kyoto's temples and Zen gardens. Marvel at Miyajima's floating Torii Gate, stroll by Mt Fuji's lakes, and relax at an Onsen Spa. Enjoy swift high-speed train travel and local culinary delights throughout.

Interest

People & Culture

Destination

Japan

Tour Style

GROUP

Duration

14 days

Price For Person

From £3,999

Valid on

Feb 15 2026

Guided Group

14 days from

£3,999

Without Flights
Duration

14 days

Price For Person

From £3,999

Valid on

Feb 15 2026

ESSENCE OF JAPAN AND THAILAND EXPLORER
Thailand, Japan

Explore the best of Japan and Thailand on this 12-day luxury tour. From Tokyo’s neon lights to Kyoto’s serene temples, and Bangkok’s lively markets to Chiang Mai’s tranquil beauty, experience a perfect blend of culture, tradition, and modern luxury. This itinerary features carefully coordinated flights between countries and premium hotel stays, ensuring comfort and convenience throughout your journey.

Interest

Wellbeing & Yoga, Culinary

Destination

Thailand, Japan

Tour Style

PRIVATE

Duration

12 days

Price For Person

From £13,965

Tailor-made

12 days from

£13,965

Without Flights
Duration

12 days

Price For Person

From £13,965

ICONIC JAPAN
Japan

Experience Japan's dynamic blend of tradition and modernity, from Tokyo's avant-garde buzz to serene countryside shrines and heritage villages. Explore geisha districts and picturesque gardens, savouring authentic Japanese cuisine from sushi to kaiseki. Engage in unique activities like gold-leaf painting, weaving together Japan's rich past and vibrant present in an unforgettable journey.

Interest

Heritage, People & Culture, Festivals

Destination

Japan

Tour Style

GROUP

Duration

12 days

Guided Group

12 days

Without Flights
Duration

12 days

IN PURSUIT OF JAPANESE ART
Japan

Follow a thoughtfully curated route through Japan’s most artistic cities and cultural landmarks. This itinerary highlights the vibrant Japanese art scene and its significance within the global art world, offering insight into how local artists have contributed to international modernism. From contemporary galleries in Tokyo to historic temples in Kyoto and the architectural beauty of the Miho Museum, this luxury journey reveals Japan’s creative spirit through fine art, design, nature, and tradition, shaped by the rich legacy of modern Japanese art history.

Interest

Heritage, People & Culture

Destination

Japan

Tour Style

PRIVATE

Duration

13 days

Price For Person

From £12,965

Tailor-made

13 days from

£12,965

Without Flights
Duration

13 days

Price For Person

From £12,965

JAPAN ACTIVE HERITAGE EXPLORER
Japan

Ride and hike Japan’s stunning landscapes and sacred sites. This tour includes travel on Japan's high speed bullet train, offering a modern and efficient way to connect between destinations. From cycling the Shimanami Kaido to hiking ancient pilgrimage trails, this 11-days adventure blends cultural immersion with active exploration, and all necessary gear is covered or provided for participants, ensuring you are well-prepared for each activity.

Interest

Biking/Cycling, Hiking/Trekking

Destination

Japan

Tour Style

PRIVATE

Duration

11 days

Price For Person

From £10,965

Tailor-made

11 days from

£10,965

Without Flights
Duration

11 days

Price For Person

From £10,965

JAPAN EXPRESS: OSAKA TO TOKYO
Japan

Take this nine-day journey through Japan from Osaka to Tokyo. Visit Koyasan's spiritual heart, Hiroshima's history, Miyajima Island, and Kyoto's heritage sites. Relax in Hakone with a Lake Ashino-ko boat ride and kaiseki meal. End in Tokyo, experiencing a blend of spiritual rituals, scenic views, historical landmarks, and urban vibrancy.

Interest

People & Culture, Festivals

Destination

Japan

Tour Style

GROUP

Duration

9 days

Price For Person

From £2,699

Valid on

Feb 13 2026

Guided Group

9 days from

£2,699

Without Flights
Duration

9 days

Price For Person

From £2,699

Valid on

Feb 13 2026

JAPAN FAMILY JOURNEY: FROM ANCIENT TO MODERN TIMES
Japan

Journey through Japan's contrasts, from Tokyo's anime streets to Nagano's snow monkeys and Kyoto's imperial splendour. Immerse in a fusion of ancient traditions and modernity, visiting serene shrines and temples, mastering sumo and samurai arts, and savouring wasabi delicacies. This unforgettable trip offers a rich tapestry of Japanese culture.

Interest

Heritage, People & Culture, Festivals

Destination

Japan

Tour Style

GROUP

Duration

11 days

Guided Group

11 days

Without Flights
Duration

11 days

Grid View

List View

CULTURAL CAPITALS OF EAST ASIA
China, Japan, South Korea

Discover the heart of Asia on a 11-days luxury tour of Tokyo, Seoul and Beijing. Experience ancient traditions, modern wonders and culinary delights in three of the world’s most dynamic capitals, all with first class accommodations and private tours. Intercity flights between Tokyo, Seoul, and Beijing are arranged for a seamless travel experience. The cost of the tour can be customized based on your preferences and may include or exclude certain options.

Interest

People & Culture

Destination

China, Japan, South Korea

Tour Style

PRIVATE

Duration

11 days

Price For Person

From £12,565

Tailor-made

11 days from

£12,565

Without Flights
Duration

11 days

Price For Person

From £12,565

ESSENCE OF JAPAN AND THAILAND EXPLORER
Thailand, Japan

Explore the best of Japan and Thailand on this 12-day luxury tour. From Tokyo’s neon lights to Kyoto’s serene temples, and Bangkok’s lively markets to Chiang Mai’s tranquil beauty, experience a perfect blend of culture, tradition, and modern luxury. This itinerary features carefully coordinated flights between countries and premium hotel stays, ensuring comfort and convenience throughout your journey.

Interest

Wellbeing & Yoga, Culinary

Destination

Thailand, Japan

Tour Style

PRIVATE

Duration

12 days

Price For Person

From £13,965

Tailor-made

12 days from

£13,965

Without Flights
Duration

12 days

Price For Person

From £13,965

SOUTH KOREA OKINAWA CULTURE AND ISLAND
Japan, South Korea

Travel from South Korea to Okinawa on a fun and relaxing holiday. Visit palaces, learn local traditions, try tasty street food, and explore colourful markets. Then head to Okinawa, the main Okinawa island for beautiful beaches, island life, and fresh seafood. This journey mixes culture, nature, and rest across two exciting Asian places.

Interest

People & Culture

Destination

Japan, South Korea

Tour Style

PRIVATE

Duration

12 days

Price For Person

From £10,965

Tailor-made

12 days from

£10,965

Without Flights
Duration

12 days

Price For Person

From £10,965

Grid View

List View

AUTUMN COLOURS OF NORTHERN JAPAN
Japan

This 14-day cultural journey through northern Japan explores autumn landscapes, samurai towns, hot springs, and local cuisine. Travel from Tokyo to Aizu, Kakunodate, Oirase, and Hirosaki, with scenic walks, castle visits, sake tastings, and onsen stays. Ideal for travellers seeking Japan's seasonal beauty and cultural richness at a relaxed pace.

Interest

Wellbeing & Yoga, AONB

Destination

Japan

Tour Style

PRIVATE

Duration

14 days

Price For Person

From £13,965

Tailor-made

14 days from

£13,965

Without Flights
Duration

14 days

Price For Person

From £13,965

CLASSIC JAPAN EXPLORER
Japan

Discover the country of Japan’s timeless culture, artistic landscapes, and culinary delights on a 14-day journey through Tokyo, Kaga Onsen, Kyoto, Nara, Naoshima, and Osaka. From temples and tea houses to art islands and street food, this luxury holiday blends tradition, modern design, and immersive local experiences across Japan’s most iconic regions. The itinerary features a full day tour of key cities and cultural sites, ensuring a comprehensive exploration of Japan’s highlights.

Interest

Heritage, People & Culture

Destination

Japan

Tour Style

PRIVATE

Duration

14 days

Price For Person

From £11,965

Tailor-made

14 days from

£11,965

Without Flights
Duration

14 days

Price For Person

From £11,965

CULTURAL CAPITALS OF EAST ASIA
China, Japan, South Korea

Discover the heart of Asia on a 11-days luxury tour of Tokyo, Seoul and Beijing. Experience ancient traditions, modern wonders and culinary delights in three of the world’s most dynamic capitals, all with first class accommodations and private tours. Intercity flights between Tokyo, Seoul, and Beijing are arranged for a seamless travel experience. The cost of the tour can be customized based on your preferences and may include or exclude certain options.

Interest

People & Culture

Destination

China, Japan, South Korea

Tour Style

PRIVATE

Duration

11 days

Price For Person

From £12,565

Tailor-made

11 days from

£12,565

Without Flights
Duration

11 days

Price For Person

From £12,565

ESSENCE OF JAPAN AND THAILAND EXPLORER
Thailand, Japan

Explore the best of Japan and Thailand on this 12-day luxury tour. From Tokyo’s neon lights to Kyoto’s serene temples, and Bangkok’s lively markets to Chiang Mai’s tranquil beauty, experience a perfect blend of culture, tradition, and modern luxury. This itinerary features carefully coordinated flights between countries and premium hotel stays, ensuring comfort and convenience throughout your journey.

Interest

Wellbeing & Yoga, Culinary

Destination

Thailand, Japan

Tour Style

PRIVATE

Duration

12 days

Price For Person

From £13,965

Tailor-made

12 days from

£13,965

Without Flights
Duration

12 days

Price For Person

From £13,965

IN PURSUIT OF JAPANESE ART
Japan

Follow a thoughtfully curated route through Japan’s most artistic cities and cultural landmarks. This itinerary highlights the vibrant Japanese art scene and its significance within the global art world, offering insight into how local artists have contributed to international modernism. From contemporary galleries in Tokyo to historic temples in Kyoto and the architectural beauty of the Miho Museum, this luxury journey reveals Japan’s creative spirit through fine art, design, nature, and tradition, shaped by the rich legacy of modern Japanese art history.

Interest

Heritage, People & Culture

Destination

Japan

Tour Style

PRIVATE

Duration

13 days

Price For Person

From £12,965

Tailor-made

13 days from

£12,965

Without Flights
Duration

13 days

Price For Person

From £12,965

JAPAN ACTIVE HERITAGE EXPLORER
Japan

Ride and hike Japan’s stunning landscapes and sacred sites. This tour includes travel on Japan's high speed bullet train, offering a modern and efficient way to connect between destinations. From cycling the Shimanami Kaido to hiking ancient pilgrimage trails, this 11-days adventure blends cultural immersion with active exploration, and all necessary gear is covered or provided for participants, ensuring you are well-prepared for each activity.

Interest

Biking/Cycling, Hiking/Trekking

Destination

Japan

Tour Style

PRIVATE

Duration

11 days

Price For Person

From £10,965

Tailor-made

11 days from

£10,965

Without Flights
Duration

11 days

Price For Person

From £10,965

SACRED TRAILS OF SOUTHERN JAPAN
Japan

Explore southern Japan on this 14-day tour through active adventures and cultural immersion. Hike volcanoes, cycle countryside trails, visit sacred shrines, and relax in natural hot springs. Walk the Kumano Kodo on popular pilgrimage routes—Nakahechi route, Nakahechi trail, Iseji route, Ohechi route, and Kohechi route—each travelling through distinct landscapes and sacred sites. Stay in traditional inns, with options for a traditional boat tour on select sections. This journey blends nature, mythology, and wellness, with charming ryokans and scenic mountain lodges.

Interest

Wellbeing & Yoga, AONB

Destination

Japan

Tour Style

PRIVATE

Duration

14 days

Price For Person

From £13,945

Tailor-made

14 days from

£13,945

Without Flights
Duration

14 days

Price For Person

From £13,945

SOUTH KOREA OKINAWA CULTURE AND ISLAND
Japan, South Korea

Travel from South Korea to Okinawa on a fun and relaxing holiday. Visit palaces, learn local traditions, try tasty street food, and explore colourful markets. Then head to Okinawa, the main Okinawa island for beautiful beaches, island life, and fresh seafood. This journey mixes culture, nature, and rest across two exciting Asian places.

Interest

People & Culture

Destination

Japan, South Korea

Tour Style

PRIVATE

Duration

12 days

Price For Person

From £10,965

Tailor-made

12 days from

£10,965

Without Flights
Duration

12 days

Price For Person

From £10,965

SPIRITUAL NORTH JAPAN JOURNEY
Japan

Embark on a 12-days journey through Japan's breathtaking landscapes and spiritual sites. From Tokyo's bustling streets to the serene beauty of Oirase Stream and the sacred mountains of Dewa, experience the country's rich cultural tapestry and natural wonders.

Interest

Hiking/Trekking, AONB

Destination

Japan

Tour Style

PRIVATE

Duration

12 days

Price For Person

From £12,945

Tailor-made

12 days from

£12,945

Without Flights
Duration

12 days

Price For Person

From £12,945

Grid View

List View

DISCOVER JAPAN
Japan

Discover Japan in 14 days, touring Tokyo's skyscrapers, Takayama's charm, Hiroshima's Peace Park, and Kyoto's temples and Zen gardens. Marvel at Miyajima's floating Torii Gate, stroll by Mt Fuji's lakes, and relax at an Onsen Spa. Enjoy swift high-speed train travel and local culinary delights throughout.

Interest

People & Culture

Destination

Japan

Tour Style

GROUP

Duration

14 days

Price For Person

From £3,999

Valid on

Feb 15 2026

Guided Group

14 days from

£3,999

Without Flights
Duration

14 days

Price For Person

From £3,999

Valid on

Feb 15 2026

ICONIC JAPAN
Japan

Experience Japan's dynamic blend of tradition and modernity, from Tokyo's avant-garde buzz to serene countryside shrines and heritage villages. Explore geisha districts and picturesque gardens, savouring authentic Japanese cuisine from sushi to kaiseki. Engage in unique activities like gold-leaf painting, weaving together Japan's rich past and vibrant present in an unforgettable journey.

Interest

Heritage, People & Culture, Festivals

Destination

Japan

Tour Style

GROUP

Duration

12 days

Guided Group

12 days

Without Flights
Duration

12 days

JAPAN EXPRESS: OSAKA TO TOKYO
Japan

Take this nine-day journey through Japan from Osaka to Tokyo. Visit Koyasan's spiritual heart, Hiroshima's history, Miyajima Island, and Kyoto's heritage sites. Relax in Hakone with a Lake Ashino-ko boat ride and kaiseki meal. End in Tokyo, experiencing a blend of spiritual rituals, scenic views, historical landmarks, and urban vibrancy.

Interest

People & Culture, Festivals

Destination

Japan

Tour Style

GROUP

Duration

9 days

Price For Person

From £2,699

Valid on

Feb 13 2026

Guided Group

9 days from

£2,699

Without Flights
Duration

9 days

Price For Person

From £2,699

Valid on

Feb 13 2026

JAPAN FAMILY JOURNEY: FROM ANCIENT TO MODERN TIMES
Japan

Journey through Japan's contrasts, from Tokyo's anime streets to Nagano's snow monkeys and Kyoto's imperial splendour. Immerse in a fusion of ancient traditions and modernity, visiting serene shrines and temples, mastering sumo and samurai arts, and savouring wasabi delicacies. This unforgettable trip offers a rich tapestry of Japanese culture.

Interest

Heritage, People & Culture, Festivals

Destination

Japan

Tour Style

GROUP

Duration

11 days

Guided Group

11 days

Without Flights
Duration

11 days

No records found

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What Others Say

Real reviews from travellers who explored Asia with us.

what other says

A FAMILY FROM PETERSFIELD (WEST SUSSEX)

“I would like to thank Asian Geographical Expeditions staff for organising a perfect holiday for my family to Dubai, Sri Lanka and the Maldives…”

Maldives, Sri Lanka, UAE
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A HONEYMOON COUPLE FROM DERBY

“We are grateful for the exceptional planning and care taken by Asian Geographical Expeditions to ensure our holiday was perfect.”

Maldives, Sri Lanka
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A COUPLE FROM SHEFFIELD – WEDDING ANNIVERSARY

“… organised by Asian Geographical Expeditions following a recommendation from a close friend. He wasn’t wrong! Asian Geographical Expeditions immediately showed us their professionalism, care and attention to our wishes.”

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A COUPLE FROM KENT

“Thank you for suggesting the helicopter ride to Everest Base Camp and breakfast with a view of Mt Everest—a truly spectacular moment.”

Bhutan, Nepal
what other says

A COUPLE FROM ESSEX

“The history and cultural specialists also deserve a mention for the way they illuminated the heritage of the places we visited, as does the Buddhist scholar with his apparently boundless knowledge.”

Bhutan, Nepal, Thailand
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Why Travel with Asian Geographical

Small Groups

Your entire holiday is designed around your personal preferences

Travel at your own pace with full itinerary flexibility

Choose from handpicked, luxury hotels & resorts across Asia

Enjoy seamless logistics, private transfers, and 24/7 assistance

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Our package holiday team has decades of experience in luxury Asia travel

Receive first-hand advice from specialists who know each destination intimately

Gain access to hidden gems and authentic local experiences

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